Client: Root Journey
Branding, Naming, Consulting, Packaging, Social Media Design & Management
My favorite creative projects are the ones that I can help craft from the ground up. When I was approached by a client to develop a name and all subsequent branding for her wellness coaching and line of skin care products, my mind began buzzing with imagery and ideas. Following extensive rounds of brainstorming and research, the name “Root Journey” was established, and the branding tone, logo, and package design was created to help reflect the brand’s mission: to guide individuals and groups through their own journey to wellness.
